VIA GRAPHIC PLUS — Salomon, a high-performance trail running and outdoor gear brand, recently opened its latest branch in Baguio. Located at the Lower Ground Level of SM Baguio, this new store makes the brand more accessible to mountaineers, outdoor enthusiasts and athletes in the Cordillera region.
The branch in Baguio marks the brand’s eighth store in the country, and the first one outside Metro Manila within Luzon. Baguio City Mayor Benjamin Magalong attended the store launch, officially welcoming Salomon into the community.
Opening a store in the Summer Capital of the Philippines seemed a natural fit for the brand with its strong connection to the outdoors, mountain, and active living.
“We see an opportunity to bring Salomon closer to the community that already has a deep appreciation for outdoor activities,” Angelie Donila, Salomon Philippines Business Unit Head said. “ Through our new store, we hope to make our products more accessible to local runners, hikers, mountaineers, and outdoor enthusiasts, while introducing more people to the brand and everything it represents.”
Baguio is also the home of one of the brand’s ambassadors, two-time Southeast Asian (SEA) Games gold medalist and three-time Guinness World Record holder endurance athlete Sandi Abahan. Salomon Philippines hopes to support her in her endeavors as represents the country in various sports across the globe.
For Salomon Philippines, the store opening is just the beginning of a bigger relationship with Baguio’s local outdoor community. The brand intends to hold more runs, trail experiences, and other events in partnership with local running groups and outdoor communities in hopes of mounting meaningful experiences together.
To celebrate the opening of Salomon Philippines’s latest store, the brand prepared special opening activities and promotions for shoppers. Salomon Philippines wants the opening to be more than just an opportunity to shop; they also want it to be an introduction to the Salomon experience.
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