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Philippine International Pyromusical Competition (PIPC)

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Enhanced mall activities drive SM’s foot traffic growth

SM Supermalls has reported an increase in foot traffic, reaching an average of above 4 million daily visitors in the first quarter of 2024,...
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11th Philippine International Pyromusical Competition returns with a bang to SM Mall of Asia

After a four-year hiatus, the Philippines erupts in color once more. The highly anticipated 11th Philippine International Pyromusical Competition (PIPC) triumphantly returned to SM...
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