SM Supermalls officially opens its doors to hold the first regional leg of Filipino Fashion Fair. It will be held on Feb. 25 to Mar. 3 at the Atrium of SM Lanang Premier in Davao City. The event aims to celebrate Filipino design and make it accessible to the Mindanao shoppers.
The participating brands and designers for the seven-day, first-ever pop-up of PFC in Davao include: Edgar Buyan, ORIAS, Jor-el Espina, Viña Romero, Debbie Co, PQLA by Puey Quiñones, Beatriz, Costa del Sol, Studio Regina Aquino, WYC, Egay Ayag, Vestido, Poivre, and limited pieces from the Paris collections of the fashX collective—Rajo Laurel and Dennis Lustico.
This diverse pool of creatives will sell their exclusive and unique works, from one-of pieces to ready-to-wear, and accessories.
The event aims to raise funds for the projects of the Philippine Fashion Coalition (PFC), as it continues its efforts to create a path and a future for its stakeholders. The activity also aims to support to the makers and artisans of an all-inclusive local fashion community in the areas of textiles, arts and craft, design, and creative services.
PFC aims to shape the Philippine fashion industry into a leading player in the international scene.
The coalition unifies a group of creative visionaries representing the regions of Luzon, Visayas and Mindanao, with a goal to standardize and develop the industry.
Together with SM Supermalls, the two joined forces to create a new marketplace that champions Filipino fashion designers in the Mindanao region, organized by private fashion trade organization fashX.
To get updates about Filipino Fashion Fair 2023 Davao, connect with us on our Instagram pages via @officialfashx, @philippinefashioncoalition and @smlanangpremier and follow the hashtag #FilipinoFashionFair and #FilipinoFashionFairDavao.