SM Mall of Asia celebrates beauty with BEAUTYVERSE — a pop-up space featuring
interactive beauty stations and brands, masterclasses, and more.

Manila, Philippines — This Women’s Month, SM Mall of Asia (MOA) launches BEAUTYVERSE — an immersive beauty playground with an exciting lineup of activities to celebrate femininity, empowerment, and self-expression. SM MOA will host beauty lovers for a special kick-off event on March 8, 2025, from 3:00pm to 4:30pm at the Main Mall Atrium for the BEAUTYVERSE Fair, which will be open to the public after the
event till March 15, 2025.

Beauty Like Never Before

The BEAUTYVERSE launch event includes activities designed to inspire and indulge:

● Beauty Talk with Belle Rodolfo – Beauty editor and content creator Belle Rodolfo will share her journey of staying true to herself, what it’s like growing up “morena”, supporting other creatives, and taking connections offline.

● Masterclass with the “Mother of all Makeup Artists” and GRWM Cosmetics – Renowned makeup artist Ting Duque will give insider beauty tricks in a special masterclass sponsored by GRWM Cosmetics.

● The BEAUTYVERSE Passport Experience – Guests will collect memories as they explore the space with their own BEAUTYVERSE Passport. There will be fun interactive experiences like the Charms Bar and Bag Tag station, where they can create personalized keepsakes.

● Sweet Indulgences – Aside from beauty treats, SM MOA will also serve up coffee and croissants from the famous Cebu-based 5G Coffeehouse, desserts from Pinkberry Yogurt and Mochi Creme, and delightful bites at the Graeze Charcuterie Wall.

A Beauty Haven with Your Favorite Brands

SM Mall of Asia brings together some of the most sought-after beauty brands which
champion self-expression and confidence at the BEAUTYVERSE Fair from March 8 to March 15, 2025, from 10am to 10pm daily at the Main Mall Atrium.

Elevate your beauty routine with the hottest products from Absidy, Barenbliss, BLK, GRWM, Happy Skin, Ready Set Glow, The Kind Collective, and Vice Cosmetics and trends, all in one place! Immerse yourself in a world where beauty is playful, limitless, and uniquely yours.

And while you’re indulging in your beauty shopping spree, why not take a moment to relax and unwind? Connect with friends, fellow beauty enthusiasts, or simply treat yourself to a break with a delicious cup of coffee and pastry from the 5G Coffeehouse, the famous croissant haven from Cebu. Available exclusively throughout the fair, savor their selection of freshly brewed coffee paired with mouthwatering pastries that are as
irresistible as your new beauty products!