The Philippine Postal Corporation (PHLPost) and the Department of Agriculture (DA) signed a Memorandum of Understanding (MoU) to officially launch the Kadiwa ng Pangulo initiative on 03 April 2025 at the Apacible Conference Hall, DA Head Office in Quezon City. 

The signing ceremony was graced by key officials from both agencies, including Luis D. Carlos, Postmaster General and CEO of PHLPost, and Francisco Tiu Laurel Jr., Secretary of the Department of Agriculture. Atty. Lori Ann D. Atal, APMG for Administration & Finance of PHLPost, also witnessed the agreement.

The Kadiwa ng Pangulo initiative aimed to bring affordable agricultural products closer to the public by establishing community markets in strategic locations. Through this partnership, PHLPost facilitated the logistics and e-commerce distribution, while the Department of Agriculture ensured the supply of fresh produce and essential commodities.

Last year, PHLPost has set-up Kadiwa Pop-up stores in Mariveles, Bataan, Tarlac and Olongapo City, San Fernando City in Pampanga and Central Mail Exchange Center (CMEC) in Pasay City.

Carlos said, “Through this initiative, we are not just distributing agricultural products; we are empowering our farmers and supporting the welfare of our fellow Filipinos by making their lives easier and more sustainable.”

During the ceremony, Secretary Francisco Tiu Laurel Jr. emphasized the importance of collaboration between government agencies to support local farmers and provide affordable food options to Filipino families. Postmaster General Luis D. Carlos highlighted PHLPost’s commitment to leveraging its extensive network to help bridge the gap between producers and consumers.

The event marked a new chapter in promoting accessible and affordable agricultural products to Filipino communities.