PHILIPPINES, May 8, 2025 – In the culinary world, specifically in professional kitchens, “prep” refers to the process undertaken by dedicated kitchen staff to ensure that ingredients are ready to be cooked into and served as delicious dishes.
It’s in that same spirit that Unilever Food Solutions (UFS) Philippines asks, “Are You Prepped?” on its official website, as the professional food services brand gears up for the unveiling of its annual Future Menus report.
UFS Future Menus is a curation of food trends, industry insights, and consumer sentiments gleaned from extensive research of both the culinary and cultural landscape, bolstered by constant dialogue with the food industry. Culled from 312 million online searches, 1,100 chef interviews worldwide, and hundreds of hours of research and social listening, it translates key findings into critical solutions for industry pain points.
Now on its third edition this year, the global food trend report has been a constant ally to food industry professionals.
As the brand gears up for another exciting edition of Future Menus, UFS Executive Chef Kenneth Cacho shared an overview of the work that goes into putting together the trend report, highlighting its growing importance among industry professionals.
“From a network of 250-strong UFS chefs around the world, new ideas come up across different markets and different countries. In the process, we get to learn more about the needs of operators, and we get to use our experience in teaching them how to improve and professionalize their processes. There are so many trends but what makes Future Menus different is how it refines these emerging trends, making them more detailed so it’s easier to apply for us chefs and business operators,” he explains.
“With Future Menus specifically, we get to inspire people with new ideas and concepts. The report helps contextualize these trends within each country’s food scene, making it easier and more exciting for us to come with innovative dishes and ways to showcase our culture through our ingredients.”
“We at UFS are excited to unveil the third edition of Future Menus. As with other editions, it includes a blend of global insights to establish the top menu trends and key findings relating to the food service industry,” Monica Reyes, Head of Marketing of Unilever Food Solutions Philippines, shares.” While it’s powered by data and in-depth industry knowledge since its inception, Future Menus is also chef-centric and very user-friendly by design–it’s our hope that Future Menus serves as a companion to Filipinos, wherever they are on their culinary journey.”
Prep for another year of culinary narratives to tell and innovative dishes to serve. Register here and be among the first to get a copy of the Future Menus 2025 report.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
