A bold local burger steps into the global spotlight-support it now!

Hard Rock Cafe Philippines brings the heat as it officially joins the 2025 World Burger Tour, a global culinary competition that celebrates flavor, creativity, and hometown pride through one-of-a-kind burgers from Hard Rock Cafes around the world.

From June 14 to August 5, 2025, Hard Rock Cafe Manila will showcase its exclusive, Filipino-inspired burger-crafted by local chefs to representthe soul and flavor of the Philippines. This unique burger creation is in the running to be one of only five burgers selected to feature on Hard Rock’s final global World Burger Tour menu.

More than a meal-this is a movement.
This year’s tour takes the battle beyond the kitchen by partnering with top local food influencers to bring the story of the burger to life. Through content on Instagram, TikTok, and more, fans can get a behind-the-scenes look at what makes this burger distinctly Pinoy-and why it deserves a spot on the world stage.

How to take part in the tour:

• TRY IT: Dine at Hard Rock Cafe Manila and taste our special World Burger Tour entry.
• SUPPORT IT: Every order and every rating counts toward helping our burger make the global cut.
• SHARE IT: Rally fellow food lovers to post, vote, and tag along on this flavorful campaign.
• WATCH IT GROW: Finalists will be revealed from August 5 to September 5, and the five winning burgers will be offered across global Hard Rock locations.

This is a celebration of local pride and culinary excellence-and it all starts with a single bite.

Available for a limited time only, our entry for the 2025 World Burger Tour will be served exclusively at Hard Rock Cafe Manila until August 5.

Founded in 1994, The Bistro Group is a trailblazer in the Philippine restaurant industry, having introduced the casual dining concept to local diners with the launch of TGIFridays. Since then, the group has grown into one of the country’s leading restaurant operators, curating a dynamic portfolio of globally renowned and homegrown brands.

Its international lineup includes favorites such as Morton’s The Steakhouse, Longhorn Steakhouse, Italianni’s, Olive Garden, Denny’s, Buffalo Wild Wings, Texas Roadhouse, and Randy’s Donuts. The group is also behind Bistronomia, a celebrated collection of boutique Spanish restaurants known for their unforgettable dining experiences, including Las Flores, Rumba, Rambla, Tomatito Sexy Tapas Bar, and Hard Rock Café.

For Asian cuisine lovers, The Bistro Group offers a diverse selection of concepts such as Watami, Siklab+, Secret Recipe, Modern Shang, Red Lotus, Bulgogi Brothers, and Fish & Co.

In addition, The Bistro Group proudly operates TBG Elite, led by corporate executive chef Josh Boutwood. This premier culinary division is home to acclaimed restaurants like Helm, Jupiter, The Test Kitchen, and Ember-celebrated for their focus on high-quality ingredients, seasonality, and innovative cooking techniques.

At its core, The Bistro Group is driven by a people-first philosophy-ensuring that every dish, every service, and every experience is delivered with passion, consistency, and genuine hospitality.

Follow and support the campaign using:

#WorldBurgerTour #HardRockCafe #HardRockCafeManila #ByTheBistroGroup #WBT2025

For updates and content, follow @hardrockcafe, @hardrockcafeph, @thebistrogroup.