MAKATI, PHILIPPINES July 30, 2025 – Canon Philippines today unveiled its latest cameras: the EOS R50 V, PowerShot V1, along with PowerShot V10, three groundbreaking products that represent the launch of Canon’s new video-focused camera lineup: the EOS / PowerShot V Series. These cutting-edge cameras supplement Canon’s existing product portfolio with new video-centered features specifically designed to address the needs of a new generation of creators.
The launch event, held at Midnight Dream Studios, Glorietta 1, brought together over 100 media personalities, influencers, and content creators, including Farrah Espina, Liana of Art and Plan Studio, Karl Patacsil, Jo Escultura, and Gab Altonaga, who experienced hands-on demonstrations across seven specialized areas: livestream, podcast, GRWM (get ready with me), unboxing, food content, lifestyle, and video editing.
Video-first platforms like TikTok have transformed content creation, with creators now prioritizing dynamic video over traditional photography. However, many Filipino creators still rely primarily on smartphones, which can limit video quality and creative control. Canon thus identified a key opportunity to boost production quality with user-friendly cameras tailored for today’s digital storytellers.
“Filipino creators have a strong enthusiasm for capturing life’s moments and producing engaging video content,” said Jian Liu, Canon Philippines Director for Consumer Information and Imaging. “With the EOS R50 V and PowerShot V1, they can enjoy a blend of portability, intuitive controls, and high-end performance. Whether they’re vlogging, livestreaming, or making short films, Filipinos can now tell their stories more powerfully, thanks to the reliability and innovation Canon is known for.”
Professional power and creator-friendly features
The EOS R50 V features a 24.2-megapixel APS-C sensor similar to those found in Super 35mm cinema cameras, bringing professional filmmaking capabilities to creators. Cinema EOS features like Custom Pictures, LUTs, and HDR recording modes deliver high-quality results. Advanced capabilities include 4K 60p livestreaming via USB-C and professional audio with 3-mic noise reduction technology. Its design includes a streamlined, viewfinder-less body optimized for handheld shooting, gimbal compatibility, and vertical video recording—perfect for social media content.
The camera pairs well with the compact RF-S14-30mm f/4-6.3 IS STM PZ, Canon’s first-ever lens with built-in power zooming, which has 15 customizable zoom speeds.
Meanwhile, Canon’s first video-centric compact camera, the PowerShot V1, combines a large 1.4-inch sensor with an integrated zoom lens covering 16–50mm equivalent. The built-in 3-stop ND filter and Subject Tracking IS ensure professional-quality footage in any shooting condition. The camera’s internal cooling fan enables extended recording sessions up to 6 hours.
Both cameras support 10-bit Canon Log 3 recording for professional color grading, while enhanced connectivity includes Wi-Fi, Bluetooth, and direct PC streaming capabilities.
With the comprehensive V Series lineup, Canon provides the rapidly expanding Filipino creator economy with professional tools that bridge smartphone convenience with cinema-quality capabilities.
The EOS R50 V with RF-S14-30mm f/4-6.3 IS STM PZ (camera only) is priced at PHP 56,998, the PowerShot V1 at PHP 54,998, and the EOS R50 V Content Creator Kit (HG-TBR100 and DM-E100) at PHP 64,998, now available at Canon retail stores nationwide.
