Manila, Philippines (October 17, 2025) — PUMA is heading up north to open its first-ever La Union store on October 17. Situated on the Ground Floor of the new SM Mall of La Union, this store offers a new spot to explore PUMA’s iconic collection of performance gear, sleek lifestyle sneakers, and chic apparel, seamlessly blending sporty function with everyday style.
“We’re excited to open our newest PUMA store here at SM City La Union, bringing our signature blend of sport and lifestyle to this vibrant community. This expansion reflects our commitment to reaching more Filipinos with world-class products. We look forward to becoming part of La Union’s growing energy and passion for active living,” said Paolo Misa, Country Manager of PUMA Philippines, when asked about their latest venture up North.
PUMA Icons Available at SM La Union
PUMA’s new store at SM La Union is bringing iconic footwear and fresh lifestyle silhouettes closer to the Northern community. Shoppers can expect exciting releases that mix the latest designs and everyday comfort.
Wear the iconic PUMA Speedcat OG
Speedcat OG in Metallic
First launched in the late ’90s, this low-profile sneaker was inspired by Formula 1 pit crews and designed for speed and precision. Choose between Black, Red, and Metallic colorways to bring motorsport heritage to your everyday look. With its sharp lines and sleek fit, the Speedcat OG gives you that perfect balance of athletic edge and street style flair. The Speedcat OG retails at PHP 7,100.
Try on the sleek Speedcat Ballet Café
Speedcat Ballet Cafe
The Speedcat Ballet Café embodies the elegance of ballet flats while staying casual and comfortable. Its warm, neutral, and earthy hues, combined with subtle textures and a soft design, make it perfect for everything from coffee runs to casual walks. Whether you’re embracing the balletcore trend or seeking a stylish, everyday shoe, this pair offers effortless charm with a modern twist. The PUMA Speedcat Ballet SD Café collection is available in two colorways Prairie Tan and Dark Chocolate for PHP 5,200.
Slip into the light PUMA Bella UT
For those who want a sneaker that’s clean, comfortable, and easy to wear anywhere, the Bella UT delivers. Lightweight and breathable, it’s designed to keep up with your everyday rhythm—whether you’re running errands, traveling, or just keeping it casual. Its minimalist design allows you to pair it with nearly anything, while delivering the all-day comfort PUMA is renowned for. Get the Speedcat Bella UT for just PHP 5,200.
Shop at the First PUMA Store at SM La Union
Be among the first to shop the Speedcat OG in Black, Red, and Metallic, the chic Ballet Café, and the versatile Bella UT when the store opens on October 17.
PUMA’s expansion into SM La Union brings its signature style closer to home, offering sneakers and gear tailored to your lifestyle—whether you prioritize performance, style, or both. From iconic classics to fresh redesigns, this new store has something for everyone.
Follow PUMA Philippines’ Instagram, Facebook, and Tiktok account for the latest updates and releases.
For more information, please visit www.puma.com
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