VIA GRAPHIC PLUS — SM Hotels and Convention Centers (SMHCC), the hospitality arm of SM Prime Holdings, Inc. (SM Prime), is expanding its meetings, incentives, conventions and exhibitions (MICE) portfolio at the SM Mall of Asia (MOA) Complex with the launch of DEWEY at Conrad Manila, the complex’s first dedicated luxury rooftop events venue.
The new venue adds a more intimate and exclusive option to the MOA Complex’s growing collection of event facilities, catering to private celebrations, corporate gatherings and other special occasions.
DEWEY takes its name from Admiral George Dewey, a prominent historical figure and namesake of Dewey Boulevard, the former name of today’s Roxas Boulevard along Manila Bay, Manila’s historic waterfront thoroughfare. With panoramic views of Manila Bay and the city skyline, the rooftop venue offers a distinctive alternative to Conrad Manila’s traditional ballrooms. DEWEY accommodates up to 170 guests across flexible indoor and alfresco spaces, making it ideal for sunset weddings, cocktail receptions, private dinners, milestone celebrations and exclusive corporate events. A private elevator provides direct and discreet access to the venue, while helipad access offers an exclusive arrival option for guests.
DEWEY’s contemporary design emphasizes understated elegance, allowing the setting to be personalized for different occasions. Guests also benefit from Conrad Manila’s signature hospitality, including curated dining experiences and attentive service.
“DEWEY offers something different within the MOA Complex. We wanted to create a space where guests can enjoy the beauty of Manila Bay in a more private, sophisticated setting,” said Peggy Angeles, Executive Vice President of SMHCC. “It also complements our existing and upcoming MICE venues so clients have more choices for events of different sizes and formats.”
The addition of DEWEY builds on SMHCC’s established MICE facilities within the MOA Complex. Conrad Manila offers three ballrooms, while Lanson Place Mall of Asia features the Grand Saffron Ballroom. For larger conventions, exhibitions and corporate events, the complex is home to SMX Convention Center Manila, with SMXCite scheduled to open in 2027.
A key advantage of SMHCC’s MICE portfolio is its integration with the MOA Complex’s hotels, restaurants, retail and entertainment facilities, allowing event organizers to meet a wide range of requirements within a single estate.
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, the hospitality arm of SM Prime Holdings, Inc. (SM Prime), is expanding its meetings, incentives, conventions and exhibitions (MICE) portfolio at the SM Mall of Asia (MOA) Complex with the launch of DEWEY at Conrad Manila, the complex’s first dedicated luxury rooftop events venue.){kind=link}