MAKATI CITY, Philippines – Canon Marketing Philippines, Inc. brought together filmmakers, content creators, and visual storytellers for “The Next Big Scene” – Canon EOS C50 Launch, held on December 3, 2025, at Baked Studios, Makati City. The event celebrated the EOS C50, Canon’s smallest and lightest cinema camera, designed for filmmakers and creators who demand both mobility and professional-grade quality.

The EOS C50 introduces features designed for today’s multi-platform storytelling landscape. It delivers up to 7K 60p internal RAW recording in a form factor that fits comfortably in the hand. As the first camera in the Cinema EOS lineup with 3:2 Open Gate recording, it captures the full width and height of its 7K sensor, giving filmmakers maximum flexibility in post-production. The Simultaneous Crop Recording feature allows creators to capture full 4K footage alongside cropped 2K vertical or square versions in a single take—ideal for producing multi-platform content. The Canon EOS C50 Body Only with XLR Handle is priced at ₱189,998.

Through hands-on experiences and interactive demonstrations, guests explored how the camera makes professional-grade cinematic storytelling more accessible, whether filming documentaries, creating social media content, or capturing large-scale productions.

The event also featured insights from industry professionals who shared their perspectives on the future of Filipino filmmaking. During a fireside chat, Paolo Ruiz, Advertising Filmmaker; Ian Celis, Commercial and Wedding Videographer; Gabby Cantero, Food and Lifestyle Director; and Carlo Obispo, Film Director and Screenwriter discussed emerging opportunities in vertical-format content. They also shared insights on camera ergonomics, technical workflows, and features—like simultaneous crop recording—that enhance creative freedom.

“Filipino filmmakers and content creators continue to push boundaries of creative storytelling,” said Jian Liu, Consumer Information and Imaging (CII) Director of Canon Marketing Philippines. “Regardless of format, their stories deserve cinema-quality production. We’ve packed cinema-grade technology into a camera built for versatility, so technical limitations don’t dictate what stories get told.”

“Our mission is to empower every creator in the Philippines to tell their stories without compromise,” said Anuj Aggarwal, President and CEO of Canon Marketing Philippines. “With the EOS C50, Canon continues to deliver professional tools that match the ambition and creativity of our local filmmaking community.”

The Philippines’ expanding creative community demands versatile, professional tools. With the EOS C50, Canon empowers creators to tell their stories across every screen and platform.

For more information about the Canon EOS C50 and Canon’s full range of imaging solutions, visit https://ph.canon/en/consumer.

About Canon in the Philippines

Canon is a multibillion-dollar company with one of the most extensive product lines of digital imaging devices. 2020 marks the company’s 35th consecutive year it has been ranked among the top five U.S. patent holders and the 16th consecutive year it has been ranked first among Japanese companies for the number of U.S. patents granted. It continues to enrich lives through technological innovation.

Guided by its commitment to its Kyosei philosophy of living and working together for the common good, Canon provides total imaging solutions to improve personal and professional lives. The brand ranks as one of the top 20 brands in the region according to a 2018 study conducted by Campaign Asia-Pacific and Nielsen thanks to its strong reputation on performance and good corporate citizenship.

Canon Marketing (Philippines), Inc. has offices spread across the Philippine archipelago supported by its vast network of authorized service centers. Recognitions and awards received include the Corporate Award and Gold Bagwis Seal of Excellence for providing distinctive service to customers.

Canon Marketing Philippines reaffirms its dedication to sustainability, integrating eco-friendly practices across all its operations and product lifecycle, striving for a greener future for generations to come.