via Graphic Plus — SM Foundation (SMFI) received a Silver Anvil Award under the PR Tools, Multimedia category from the Public Relations Society of the Philippines for its #SpreadingSocialGood Stories Online campaign.
The initiative strengthened the Foundation’s digital presence and translated online engagement into tangible social impact. Through strategic storytelling on Facebook, SMFI grew its online community to more than one million followers and deepened engagement around its social good initiatives.
Grounded in the belief that stories can inspire action, SMFI continues to invest in social media as a platform to amplify social good, inspire more Filipinos, and honor the enduring legacy of SM founder Henry “Tatang” Sy Sr., whose vision of creating opportunities for Filipinos continues to resonate across generations. Alongside Facebook, the Foundation maintains an active presence on Instagram and TikTok, extending the reach of its social good stories across multiple platforms and audiences.
The #SpreadingSocialGood Stories Online campaign was designed to bring the Foundation’s mission to life by sharing authentic, people-centered stories on Facebook, a platform used by around 102 million Filipinos to connect, engage, and discover, while complementing these efforts with platform-specific content on Instagram and TikTok. Through dynamic and audience-focused storytelling, the campaign ensured that SM Foundation’s narratives remained visible, relatable, inclusive, and accessible, while encouraging partners and communities to take part in life-changing programs through collaboration.
By combining meaningful storytelling with deliberate digital engagement, SM Foundation shows how social media can go beyond communication and become a catalyst for action, a gateway to opportunities, and a space for nationwide collaboration. With every like, share, and comment, more Filipinos are drawn into a shared mission to uplift communities and spread social good across the country, reflecting Henry “Tatang” Sy Sr.’s philosophy of people helping people.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
 received a Silver Anvil Award under the PR Tools, Multimedia category from the Public Relations Society of the Philippines for its #SpreadingSocialGood Stories Online campaign.){kind=link}