VIA GRAPHIC PLUS | MANILA, Philippines — GIGIL is the only Asian independent agency in the Top 10 of Campaign Brief Asia’s Most Awarded Agencies of 2025, securing its rank alongside the largest global network agencies.
Over the last three years, GIGIL has moved up the Campaign Brief Asia Rankings from #14 to #12, and ultimately to #7, marking its strongest regional showing yet.
With wins at Cannes Lions, British D&AD, and other major global shows such as London International Awards, Clios, Thai ADFEST, Spikes Asia, Korean MAD STARS, Australian AWARD Awards, and The Work, the agency amassed a total of 2,545 points overall.
Mandaue Foam Home Store’s “Steal,” RC Cola’s “Miracle,” and Grab’s “Summer” are GIGIL’s standout films, all of which won trophies at Cannes.
GIGIL was also named Philippine Agency of the Year, landing on top of the country’s creative rankings also in 2023 and 2024.
GIGIL Founding Partners Badong Abesamis and Herbert Hernandez also ranked as the top Creative Directors in the Philippines and 7th overall in Asia
The Campaign Brief Asia Creative Rankings tabulate the wins of an ad agency the past two years at 12 of the biggest and most reputable creative shows in the world: Cannes Lions, D&AD, The One Show, Clio Awards, London International Awards, the New York Festivals, AWARD Awards, Spikes Asia, ONE Asia, the ADFEST, MAD STARS, and Campaign Brief’s The Work.
Just a little over seven years since it was established, GIGIL has risen to become one of Asia’s most influential creative agencies today that build clients’ businesses.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
