VIA GRAPHIC PLUS — As Filipinos mark Independence Day, Jollibee celebrates the best of the Filipino spirit through its “Bida ang Pinoy” campaign, a tribute to everyday Filipinos whose courage, resilience, and excellence continue to uplift families, strengthen communities, and move the nation forward.
The campaign is part of Jollibee’s award-winning “Bida Best, Bida Pinoy” initiative, which celebrates the qualities that make Filipinos stand out and make the country proud.
“At Jollibee, we believe that greatness comes in many forms. We see it in Filipinos who work hard for their families, pursue their dreams, and help others along the way,” said Dorothy Ching, vice president for marketing of Jollibee Philippines.
“This Independence Day, we celebrate the values that make Filipinos truly exceptional, our optimism, generosity, and unwavering spirit. Through Bida ang Pinoy, we hope to shine a light on the everyday Filipinos whose actions, big or small, make a positive difference in the lives of others,” Ching added.
Through the campaign, Jollibee shares inspiring real stories of Filipinos who live out these values. These include breadwinners working hard for their families, volunteers who serve their communities, and everyday individuals who quietly help others in meaningful ways. As the country celebrates Independence Day, Jollibee hopes to inspire greater appreciation for the countless Filipinos whose everyday acts of excellence, service, and compassion help strengthen Filipino families, communities, and the nation.
Because while our heroes shape our history, it is the everyday greatness of Filipinos that continues to shape our future.
The “Bida ang Pinoy” campaign is running on Jollibee’s social media channels until June 12. Filipinos are invited to share their own stories and take part in celebrating the everyday Filipino spirit that makes the nation proud.
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Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
