via GRAPHIC PLUS | PASAY CITY, PHILIPPINES (11 June 2026) — SM remains committed to ensuring and maintaining in-depth data privacy standards as a core component of corporate governance.
SM Retail, the retail arm of the SM Group, was recently awarded the NPC Seal of Registration Compliance Excellence Award for the Private Sector by the National Privacy Commission (NPC) during the National Data Privacy Conference.
The NPC Seal of Registration Compliance Excellence Award recognizes private sector organizations that uphold transparency and accountability through visible display of their NPC Seal of Registration across their operations and digital touchpoints.
“We are grateful for this recognition from NPC. We understand how critical data governance is in maintaining customer trust and loyalty. This award reflects the collective effort of the different business units across SM Retail to strengthen data privacy compliance and awareness,” shared Jonathan Ng, President of SM Retail.
SM Retail was also recognized as a finalist for Privacy Initiative of the Year, a recognition of the company’s significant efforts in further educating its employees through data privacy learning channels, modules and learning sessions. These are key initiatives aimed at strengthening privacy awareness across the organization.
“These programs promote the responsible handling of personal data as part of everyday work using practical, retail-specific scenarios to make privacy more relevant and actionable for employees,” Ng further shared.
SM Retail’s Data Protection Officer (DPO) Leyson San Juan, was also named a Finalist for Data Protection Officer of the Year for the second consecutive year. These recognitions follow SM Retail’s Privacy Management Program Award win last year.
The awarding ceremony in Paranaque was held during the Privacy Awareness Week (PAW). PAW is an annual celebration dedicated to strengthening data privacy awareness and promoting responsible personal data processing in the Philippines.
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