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Convergence of human, artificial intelligence the way forward for PR industry
32nd National PR Congress highlights the importance of the human touch amid disruption from emerging tech
With a communication industry in the midst of unprecedented disruption, more than 400 delegates came together to discuss some of the most important topics confronting the Philippine public...
New Season, New Tones: PUMA Speedcat Ballet Returns in Warm, Earthy Hues
Manila, Philippines (23 September 2025) – Following a strong debut earlier this year, PUMA brings a fresh update to the Speedcat Ballet with two new brown-toned colourways, Prairie Tan and Dark Chocolate. These earthy shades offer a warm, versatile look that effortlessly blends...
Better Together for Families: Max’s Celebrates 40 Years of SM
For four decades, Max’s Restaurant — a beloved Filipino brand with a rich 80-year heritage — has partnered with SM Malls to serve families and communities across the country. What began as a single opportunity in the mid-1980s has evolved into a nationwide...
Cagayan Valley’s Captivating Colors Dazzle at Festival Mall Alabang
Padday na Lima paints the metro with Cagayan Valley's hues of heritage, opening the trade fair with a vibrant showcase at the Festival Mall Alabang, last Friday September 19, 2025. Brimming with culture and tradition, Padday na Lima, the Ybanag vernacular for “made...
AI headlines the 54th National Marketing Conference
From its distant, futuristic concept, which we often see in Hollywood movies, artificial intelligence (AI) is slowly becoming an integral part of Filipino lives, giving a whole new life and meaning even to the smallest appliances in our households. A technological advancement overshadowed...
K-Pop Demon Hunters and fan power fuel an economic boom
The South Korean cultural wave, or Hallyu, has grown into a worldwide economic force. K-pop drives record sales, sold-out tours, and tourism increases.
By 2023, Hallyu-related exports topped $14 billion (about ₱780 billion), showing how K-pop, K-dramas, and films are now among South Korea’s...
