SM kicks off breast cancer awareness month with Beautiful Girl

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In celebration of Breast Cancer Awareness Month, SM Supermalls, through its corporate social responsibility arm SM Cares, recently held a one-of-a-kind ballet show in partnership with the Philippine Ballet Theatre. The event showcased powerful stories of breast cancer survival and advocacy through dance. It took place on September 29 at the SMX Aura Convention Center in Taguig City.

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Over 500 breast cancer warriors, families, and friends were in attendance to show support to the brave and resilient  Beautiful Girls.

“We held this event to shed the spotlight on the stories of those who survived breast cancer and those who are fighting it, as a way to express our solidarity with them, and to inspire others to adopt a more proactive approach to breast cancer, not only for themselves but also for their loved ones,” said SM Cares Program Director for Women, Atty. Pearl Joan Jayagan Turley.

Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.

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