BARCELONA, SPAIN – The Philippines continues to strengthen its position as a premier destination for Meetings, Incentive Travel, Conventions, and Exhibitions (M.I.C.E.) as the Tourism Promotions Board (TPB) Philippines unveils its “M.I.C.E. Philippines: We Take Your Business to Heart” program in Europe through the IBTM World 2024 in Barcelona.
As one of the leading global events in the M.I.C.E. industry, IBTM World will serve as an ideal platform for the TPB to showcase the Philippines as a top-tier destination for business events. Happening on 19-21 November 2024, IBTM World is expecting about 3,600 Buyers and 131,000 connections/B2B meetings, and 2,204 exhibitors, including the Philippines.
To maximize the presence of the Philippines in IBTM World, TPB is set to unveil the M.I.C.E. Philippines program on 20 November 2024 at the Fira Barcelona Gran Via – one of the world’s most renowned venues for international events. With an exclusive guest list of over 100 media professionals, industry leaders, and VIPs, this gathering will provide a valuable introduction to the Philippines’ M.I.C.E. offerings.
The unveiling will introduce the M.I.C.E. Philippines program as well as treat the guests to breakfast that will feature Arroz Caldo and lumpiang shanghai – to give a peek to the Philippines’ rich culinary heritage.
“M.I.C.E. Philippines: We Take Your Business to Heart”
Launched in July 2024, the “M.I.C.E. Philippines: We Take Your Business to Heart” program reinforces the country’s commitment to delivering world-class M.I.C.E. services, complemented by the signature Filipino brand of service excellence and warm hospitality. The program highlights the Philippines as a destination that offers not only state-of-the-art venues and facilities but also a unique cultural experience, ensuring that business delegates feel valued and well taken care of.
This initiative has played a pivotal role in positioning the Philippines as a top choice for international business events, showcasing the country’s ability to merge professional excellence with warm hospitality.
A Continued Mission for Global Partnerships
TPB is excited to present the Philippines as a global hub for M.I.C.E. events at the IBTM World. This will ensure continued presence in the M.I.C.E. global stage and foster lasting connections and partnerships with stakeholders that will elevate the country’s reputation in the international business events community. From pristine white sand beaches to historic landmarks, the Philippines provides limitless opportunities for enriching pre and post conference activities.
About the Tourism Promotions Board (TPB) Philippines
The TPB is an attached agency of the Philippine Department of Tourism, tasked with promoting the Philippines as a world-class destination for both leisure and business travel, particularly for M.I.C.E. events. The TPB collaborates with both public and private sectors to deliver exceptional experiences for visitors, driving tourism arrivals, investments, and economic growth for the country.
For more information, please visit www.tpb.gov.ph
