Eden Cheese has long been a beloved part of Filipino holiday traditions, bringing its creamy, malinamnam flavor to Noche Buena dishes like Pinoy-style spaghetti, baked macaroni, leche flan, and pichi-pichi. This year, Eden Cheese took its commitment to making Christmas special one step further through its Bundle of Joy initiative.
The Bundle of Joy is a special multi-pack bundle of 160g Eden Cheese available exclusively through Shopee, Lazada, and Tiktok Shop. In partnership with World Vision Philippines’ annual Noche Buena Project, every purchase of a Bundle of Joy helped provide a Noche Buena pack to families in need.
Each pack was completed with a generous contribution of Eden Cheese, ensuring that over 23,000 families across the Philippines could enjoy a festive and flavorful Christmas Eve meal. These packs, filled with essential Christmas groceries, were distributed to beneficiary families by December 24, enabling them to celebrate the true spirit of Noche Buena.
Adding to the holiday cheer, Eden Cheese hosted festive busking events in key locations across the Philippines: Greenfield District in Mandaluyong (Nov. 16), Cebu IT Park (Nov. 23), and Ayala Azuela Cove in Davao (Nov. 30). These events featured live Christmas carols performed by local artists, including Eden Cheese’s own Christmas anthem. Attendees enjoyed festive music, delicious food, and quality time with loved ones while learning more about the Bundle of Joy initiative and World Vision’s Noche Buena Project.
“Pinoy Christmas is not complete without food, music, and sharing. The Bundle of Joy initiative is a showcase of Eden’s Christmas mission in a modern and sincere way,” said Mark Banawa, Marketing Manager of Eden. “This also aligned with the objective of World Vision’s Noche Buena Program to help kumpletuhin ang Pasko for many Filipino families.”
World Vision Philippines echoed the sentiment, stating, “Our partnership with Eden Cheese is meaningful as we share the same mission of spreading joy and hope to Filipino families who need it the most. This collaboration made the season brighter and more meaningful this Christmas season,” said World Vision Philippines National Director, Dr. Harvey Carpio.
Eden Cheese’s Bundle of Joy initiative successfully brought the spirit of “Saya ng Kumpletong Pasko” to over 23,000 Filipino families. “Thank you to all who participated via visiting the events and purchasing our Bundle of Joy. Together, we were able to help bring a feeling of ‘Saya ng Kumpletong Pasko’ to over 23,000 families around the Philippines,” said Mark Banawa.
Stay tuned for more Eden Cheese events, moments, and recipes that continue to serve fun and excitement to Filipino families in 2025. Follow Eden Cheese on social media for more updates.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
