100 Years of Torani: A Century of Flavor Innovation

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Entering the world of Torani is everyone’s Willy Wonka dream—a flavor fantasy come to life.

With rows upon colorful rows of the iconic Torani bottle, in variants like Toasted Marshmallow, Blue Raspberry, Peppermint, Lavender, and Pumpkin Pie, one’s flavor imagination is free to run wild.

Kicking up the excitement of toasting to #100YearsofTorani is the Flavor Factory experience. Catch this full-on flavor frenzy at the upcoming WOFEX Manila run from August 6-9 at the SMX Convention Center and World Trade Center. Attendees are set to experience Torani’s 100 Years of Amazing Flavor.

The Torani Flavor Factory makes delectable dreams come true.

And this all began as heirloom, handwritten recipes shared by Rinaldo and Ezilda Torre in 1925, to introduce their neighbors to Italian soda. In the century since, they have gone from having five syrups to over 150, growing Torani into a global brand trusted by cafés, bars, restaurants, and flavor enthusiasts—fondly called “flavoristas”—to elevate their dining and drinking experiences.

Torani spreads cheers and celebrates 100 years of bringing happiness across homes.

Seeking to reflect tastes across ages, cultures, and F&B categories, the Torani Flavor Factory boldly explores flavors and their versatility, continuing to create flavor history.

Beyond fruit-flavored syrups and classics like vanilla, hazelnut, and caramel, Torani has expanded to collections that include: zero sugar/ sugar free, purees, sauces, smoothie mixes, and their Puremade line, made with no artificial preservatives, no artificial flavors, and colors from natural sources.

This #pureflavor promise comes from a worldwide clamor for clean label products—the less things on the ingredient list, the better. Consumers today put a premium on honesty, going for real over artificial, so they don’t compromise on taste, quality, or experience.

Extracting flavor from simple, yet top-grade ingredients, Torani is able to bottle not just bursts, but flavors at their peak, with every pour, mix, and drizzle. It’s a star among star ingredients, a revelation for “flavoristas” everywhere.

This is Torani’s answer to today’s thirst for authenticity, on-demand.

Blending into increasingly mindful yet fast-paced lifestyles, Torani Puremade is indulgence that feels right for those who enjoy well-crafted drinks and a swirl of sauce in desserts. It’s the pinnacle of Torani’s flavor innovation, thus far.

With Torani, the possibilities for flavor play and appreciation are endless.

You can find them on Facebook at www.facebook.com/ToraniFlavorPH, on Instagram at www.instagram.com/toraniph, and on TikTok at www.tiktok.com/@toraniflavorphilippines.

To explore the full #ToraniPH flavor collection, visit https://equilibrium.com.ph/collections/torani.

Torani (Philippines) is exclusively distributed by Equilibrium Intertrade Corporation, an F&B company with over 25 years of revolutionizing the Philippine beverage industry through authentic collaborations between products and partners.

Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.

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