Via GRAPHIC PLUS — Following the landmark success of the Philippines’ exhibition during Milan Fashion Week, the FASHIONPhilippines Milan returns for its highly anticipated second run in 2026—opening applications to a new batch of Filipino fashion designers and brands ready to take their business to the global stage.
Led by Center for International Trade Expositions and Missions (CITEM) and Department of Science and Technology – Philippine Textile Research Institute (DOST-PTRI), Philippine Consulate General in Milan, together with the Philippine Fashion Coalition (PFC) and LIT Fashion Consultancy, the initiative builds on the momentum of its successful 2025 debut with an expanded and enhanced edition designed to further elevate Filipino fashion on the international market.
A Bigger and Bolder Return to Milan
Building on the breakthrough success of last year’s inaugural run, the 2026 edition returns with an expanded exhibition scale, stronger European market presence, enhanced mentorship and business development support, a sharper strategic focus on export-readiness and brand positioning, and sustained international visibility for participating brands.
Selected applicants will join returning brands from the 2025 cohort in undergoing a rigorous journey led by a Europe-based jury panel of fashion and business industry experts, who will also serve as mentors throughout the program.
Applications for the FASHIONPhilippines Milan 2026 are open until April 26, 2026. Apply for the FASHIONPhilippines Milan Program 2026 here!
From Strategy to Showcase
The FASHIONPhilippines Milan 2026 offers participants an immersive and transformative roadmap to global expansion:
- Business Development: Creative planning and one-on-one strategic sessions with leading international industry experts
- Collection Development: Creation of a cohesive new collection for Milan 2026 incorporating Filipino Innovation Textiles
- Exhibition in Milan: Participation in a three-day curated showcase timed with Milan Fashion Week
- Market Sensing: Retail visits, factory tours, and exposure to key Milan Fashion Week events and ecosystem players
- Mentorship from Global Fashion Leaders: Prior to the exhibition, participants will undergo intensive portfolio reviews, collection previews, and one-on-one consultations with a distinguished eight-member panel of mentors spanning fashion education, buying, creative direction, marketing, sales, and showroom management.
The program is designed not only to showcase Filipino talent, but to educate, expose, and embolden local designers to compete confidently in the global arena.
Are You Ready for Milan? Interested applicants must meet the following qualifications:
- Must be a distinct Filipino-owned, registered business
- Must be willing to integrate Filipino textiles into their collection
- Must be a Regular Individual Member of the Philippine Fashion Coalition
- Must have released at least two collections within the last two years
- Must present 15–20 export-quality, Philippine-made designs
- Must pay a participation fee of USD 500 upon acceptance
- Application Requirements
Applicants must submit the following requirements:
- Brand Profile
- Line sheets for two past collections, including USD price points
- Catalog or lookbook for the last two collections
- Photos of hang tags, logo, care instructions, and packaging
- Scanned copy of current passport
- BIR Registration
- Links to website, social media, DTC platforms, collaborations, and press releases from the last two years
- Completed Brand and Business Assessment Form
As the flagship export promotion initiative of CITEM, co-presented by DOST-PTRI and the Philippine Consulate General in Milan, the 2026 program aims to accelerate the global growth of Filipino fashion brands through business and brand development, textile innovation, and direct exposure to the European fashion market.
Beginning on September 21, 2026 with mentoring sessions, the program will culminate in a three-day curated exhibition from September 22 to 24, 2026 in Milan, held alongside the September edition of Milan Fashion Week, showcasing the work of selected Filipino fashion brands.
With global eyes increasingly turning toward emerging markets and authentic design narratives, the program offers Filipino fashion brands a rare and strategic platform to gain international exposure, sharpen their business acumen, and position themselves for long-term export success.
For ambitious Filipino designers ready to bring their vision to one of fashion’s most influential stages, Milan awaits!
***
Are you a Filipino designer ready to take the next step to become an international brand? Apply now to be part of FASHIONPhilippines Milan 2026. Learn more about it here.
FASHIONPhilippines is the country’s banner program for marketing local fashion enterprises internationally. With CITEM at the helm, the program has brought local brands to top international trade shows and exhibitions, including the Centrestage trade show in Hong Kong and the Asia Pacific Textile Expo (APTExpo) in Singapore. FASHIONPhilippines Milan is co-presented by the Philippine Textile Research Institute (PTRI) and the Philippine Consulate General in Milan. It is implemented with the support of the Philippine Fashion Coalition (PFC) and LIT Fashion Consultancy.
