Jollibee honors dads as everyday champions of joy

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via GRAPHIC PLUS — For many Filipino families, fathers are remembered for their sacrifices, hard work, and unwavering support. But beyond being providers, they are also storytellers, cheerleaders, comedians, and everyday heroes who fill homes with laughter and warmth.

This Father’s Day, Jollibee is honoring fathers through its nationwide “Champ of Joy” campaign, recognizing the joy and guidance they bring to their families every day.

“At Jollibee, we celebrate Filipino fathers as champions of joy in their families, showing love in simple, everyday moments that matter most,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Whether it’s sharing a meal, talking after a long day, or enjoying a laugh together, these are the things we want to highlight and celebrate.”

As part of the celebration, Jollibee is offering a Father’s Day Feast Bundle nationwide from June 19 to 21. The bundle includes six-piece Chickenjoy, three sides, three rice, three regular drinks, and one free Special Cheesy Yumburger. It can be enjoyed via dine-in, takeout, drive-thru, and delivery. During the same promo period, customers can also get ₱100 off on orders worth at least ₱800 through the Jollibee App.

This weekend, digital activities will encourage families to share stories about fathers and father figures while enjoying moments at Jollibee. This will be followed by a special #MyChampOfJOY X Party on Sunday (June 21), inviting netizens to join the online celebration by posting photos, stories, and Father’s Day messages.

Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.

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