VIA GRAPHIC PLUS | MANILA, Philippines — Mitsubishi Motors Philippines Corporation (MMPC) is charting the next stage of its contribution to the Philippine automotive industry through investments, manufacturing expansion, and future mobility initiatives.
Among the company’s key initiatives are its previously announced ₱7-billion investment, participation in the government’s Electric Vehicle Incentive Strategy (EVIS), and the planned addition of hybrid electric vehicle (HEV) production to its local manufacturing portfolio in the Philippines.
These initiatives reflect Mitsubishi Motors’ long-term business direction, which identifies ASEAN as a core growth region and the Philippines as one of the company’s priority markets.
“MMPC has always taken a long-term view of the Philippines. We see significant opportunities to strengthen local manufacturing, introduce new technologies, and help shape the next chapter of the country’s automotive industry,” said MMPC Chairman Noriaki Hirakata.
MMPC’s planned participation in EVIS marks an important step in expanding its local manufacturing portfolio through the addition of HEV production, while supporting the government’s vision of strengthening the competitiveness of the Philippine automotive industry. Through this initiative, MMPC aims to broaden mobility choices for customers while contributing to the continued growth of Philippine automotive manufacturing.
“Hybrid electric vehicles represent a practical next step for the Philippine market. By expanding our local manufacturing portfolio, we are broadening mobility choices for our customers while supporting the country’s ambition to strengthen its automotive manufacturing capabilities,” Hirakata said.
Beyond future mobility, MMPC continues to invest in its people, strengthen partnerships with local suppliers, and enhance the competitiveness of its operations—reinforcing its contribution to a stronger and more resilient automotive ecosystem.
“Our ambition extends beyond manufacturing vehicles. We want to help position the Philippines for the future by contributing to a more competitive, innovative, and resilient automotive industry. We believe that is the enduring contribution MMPC can make to the country,” Hirakata added.
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