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SM Bears of Joy

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Pop Into the Holiday Spirit with SM B-Pop Bears of Joy

SM Cares, together with SM Supermalls and Toy Kingdom, returns with their annual Christmas charity project, the SM Bears of Joy. This year, SM debuts...
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SM Bears of Joy: a present of love from SM Cares for children in need

This year’s collection features four adorable ‘FamBears’ inspired by ‘family’ Good news, holiday shoppers: SM Cares is bringing back the SM Bears of Joy to...
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SM Cares brings back SM Bears of Joy to help you share the love with children in need this season

This year’s collection features four adorable ‘FamBears’ inspired by ‘family’ Good news, holiday shoppers: SM Cares is bringing back the SM Bears of Joy to...
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SM Foundation, partners bring smiles to frontliners through SM Bears of Joy

Aside from gearing up our frontliners with personal protective equipment for the battle against COVID-19, SM Foundation (SMFI) also reached out to our modern...
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