VIA GRAPHIC PLUS — For many young Filipinos, adulthood no longer follows a predictable path.
One year, they’re working from home. The next, they’re freelancing. Some are building small businesses while juggling side hustles. Others are saving for their first solo trip, paying off gadgets in installments, or helping support their families while trying to build a future of their own.
They are making financial decisions earlier than previous generations, but they are also making them differently.
This shift has changed the way they think about almost everything they spend on, from entertainment and transportation to banking and shopping. They expect products to be simple, digital, flexible, and available when they need them.
Insurance, however, has often felt like an exception.
Why insurance keeps getting pushed to “later”
For many first-time buyers, insurance is still associated with lengthy paperwork, long-term commitments, and conversations that can feel intimidating. It’s something many know they should have, but often postpone until later in life, when they have disposable income and are earning much more.
The reality is that many young Filipinos, particularly from the Gen Z, want to be confident, unbothered and unstoppable. They want the security that insurance provides but believe it is simply too expensive or out of reach. They assume insurance requires a large financial commitment causing many to delay protecting themselves until they feel more financially stable. InLife (formerly known as Insular Life,) bridges this gap through educational videos teaching financial literacy, and campus events in various universities and colleges directed at the Gen Z, or what they call, the InLife Gen Free, a community of young, risk-taking Filipinos who value both fun and security for what truly matters.
Protection that grows with you
Recognizing this changing mindset and drawing from a deep understanding of what today’s customers need, InLife has introduced StackBit, its first-ever stackable insurance product. It is designed for Filipinos who want to begin protecting themselves without feeling pressured into making a major financial commitment. StackBit allows them to start building life insurance coverage for as little as ₱10 and gradually build their protection over time through stacking whenever their budgets allow. Every “stack” adds to their insurance coverage, allowing it to grow alongside their needs and financial capacity.
The idea reflects a habit many young Filipinos already practice. They save little by little. They invest whenever they can. They build their goals one step at a time. If so, why shouldn’t protection work the same way?
Three ways to start stacking
To suit different life goals, StackBit offers three flexible protection options. Quick Play provides one-year life insurance coverage for those who want to immediately maximize protection for each peso spent. Power Stack offers 10-year coverage for customers who want to steadily build their protection over time. Meanwhile, Bonus Block provides 15-year coverage with a money back benefit after 15 years for those looking to combine long-term protection with future rewards. Regardless of the variant, customers can start for as little as ₱10, and decide how to grow their insurance coverage without the pressure of due dates or fixed premium amount.
“Young Filipinos are financially aware, but many traditional insurance products were designed for a different generation, and one with a greater financial capacity. We wanted to create an experience that feels more natural to the way people live today: simple to start, flexible to maintain so they don’t need to keep up with due dates, fully-digital, and according to how much they want to spend, ” said InLife Chief Product and Innovation Officer Jose Eduardo O. Ang.
StackBit allows customers to explore products, register, purchase coverage, and manage their policies online. StackBit also gives customers the flexibility to decide when and how much protection to add as their circumstances evolve.
Cats have nine lives, humans have one
Making the journey even more relatable is Stack Cat, a digital cat with nine lives who’s on a mission to encourage humans to insure their one life. Cats may be known for having nine lives, but people only have one. The message is simple: because we only have one life, we can’t afford to leave it unprotected. Stack Cat reminds young Filipinos that building protection doesn’t have to happen all at once. Even the smallest step today can help secure tomorrow.
Whether someone is beginning their first job, earning through freelance work, launching a small business, or simply taking the first steps toward financial independence, StackBit aims to make insurance feel less intimidating and more approachable. In fact, even college students may avail of StackBit’s protection solutions as availability starts age 18 through to age 55.
Bit by bit, Life’s a hit!
Financial experts have long said that one of the hardest parts of building financial security is simply getting started. That is the philosophy behind StackBit. Not because ₱10 is enough to solve every financial challenge, but because starting, however small, is often the first step toward building lasting protection. This is the philosophy behind StackBit’s tagline, Bit by bit, Life’s a Hit! Every bit spent on protection helps build a more secure life prepared for what is to come next.
As more Filipinos embrace digital-first financial services, InLife hopes StackBit will encourage a new generation that sees insurance not as something reserved for later in life, but as something they can begin building today, one stack at a time. After all, strong financial protection, much like savings or good habits, is rarely built overnight. It is built bit by bit. Build your life protection by stacking through StackBit at www.inlife.com.ph/stackbit.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
