VIA GRAPHIC PLUS — As Filipino artists continue to capture audiences at home and on the global stage, NUSTAR Online is reaffirming its commitment to championing local music through strategic partnerships with leading concert promoters, helping bring world-class live entertainment experiences to audiences across the country.
In recent months, NUSTAR Online proudly supported a series of successful concerts celebrating some of today’s most exciting Filipino acts. Through L-Squared Productions, the lifestyle gaming brand became a sponsor of VXON’s Kalawakan: The Evolution and G22’s The Eve of An Alpha: The First Concert, both held at the New Frontier Theater in Quezon City, before extending its support to the Gen Z Live regional tour in Bacolod and Cebu City. Bringing together sought-after acts including VXON, G22, Cup of Joe, and AJAA, the concert series showcased the growing strength of P-Pop and OPM while giving more Filipino artists the opportunity to connect with audiences beyond Metro Manila.
“Being a Filipino brand, both of us [with NUSTAR Online] are Filipino brand, supporting the Filipino entertainment scene is something that we think we shared and I think bringing good shows and perfect entertainment for the Filipino people is something that I am sure that we shared the same value,” Ailene Llado, COO of L-Squared Productions, said when the partnership was first announced.
Strengthening support for the local music industry’s global rise
NUSTAR Online further expanded its support for Original Pilipino Music (OPM) through its partnership with VIVA Live, serving as a sponsor of the recently concluded two-day WRten by Wilbert Ross: 1st Major & 10th Anniversary Concert at the New Frontier Theater. With more concerts featuring some of the country’s biggest Filipino artists set to be announced in the coming months, NUSTAR Online, in partnership with VIVA Live, remains committed to supporting platforms that celebrate and elevate local music.
The brand’s growing involvement comes as Filipino music enjoys unprecedented momentum worldwide. Following BINI’s historic Coachella 2026 debut and SB19’s participation in Lollapalooza 2026, alongside the rapid rise of artists like VXON and G22, the local music scene continues to reach new heights and attract wider audiences.
“Filipino artists deserve platforms that allow their talent to flourish and reach more audiences across the country,” said Alexander Barcela, Brand Manager of NUSTAR Online. “Through our concert partnerships, NUSTAR Online is proud to support the continued growth of OPM and P-Pop. We hope these efforts contribute to a future where more Filipino artists earn the recognition they deserve and proudly represent Philippine music on the global stage.”
A continuing commitment to Filipino entertainment
This commitment is not new for the brand. Earlier this year, NUSTAR Online also supported The Rob Deniel Show at the Araneta Coliseum through VIVA Live, reinforcing its long-term commitment to championing Filipino entertainment and homegrown talent. The brand likewise supported Billboard Philippines’ Women in Music, which honored the women shaping the sound, direction, and future of the local music industry.
As NUSTAR Online continues to collaborate with respected concert producers, the brand remains dedicated to elevating Filipino artists and supporting the continued rise of OPM and P-Pop, both locally and on the global stage.
The lifestyle gaming brand also continues to elevate its offerings through exclusive promotions such as NUSTAR and a Million, where players have the chance to win millions worth of prizes every week.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
