VIA GRAPHIC PLUS — The Colorist PH is growing its brand lineup with the addition of Ever Bilena and Careline — the first Filipino brands to join the multi-brand beauty retailer’s shelves in the Philippines.
The move broadens The Colorist’s assortment beyond the international labels it’s known for, giving shoppers homegrown color cosmetics to browse and compare alongside global names in the same store.
Both brands are now available at seven The Colorist PH branches: Ayala Vertis North, Ayala Fairview, Ayala Festival Mal, SM Bicutan, Choice Market Pasig, Robinsons Las Pinas, and Southwoods Mall.
Ever Bilena is the No. 1 local color cosmetics brand in the Philippines, known for top-tier, reliable, and functional makeup that all Filipinos love. Careline, on the other hand is a Gen Z-focused beauty brand, known for its mind-blowing campaigns and trend-driven launches aimed at younger makeup users.
“This is a proud moment for Filipino beauty. Ever Bilena has spent decades proving what local makeup can do, and standing on the same shelf as international brands inside The Colorist shows how Filipino brands can stand its ground versus global players” says Denice Sy, Chief Sales & Marketing Officer of Ever Bilena Cosmetics, Inc. “We hope this is just the start, and that more Filipino brands are highlighted in the same way too.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
