VIA GRAPHIC PLUS | Manila, Philippines (July 27, 2026) — Global professional oral care brand usmile is transforming daily oral hygiene for Filipinos as it strengthens its presence in the Philippines with smart, science-backed devices designed to help stop dental problems before they start.
By bringing preventive oral care to the forefront, the brand empowers consumers to make smarter choices for healthier smiles every day.
A leader in the oral care industry across the region, usmile champions innovative dental healthcare methods that reduce the risk of diseases and improve the overall oral health of users around the world.
Encouraging Proactive Dental Wellness in the Philippines
In a country widely recognized as a cheerful nation, smiling is a cultural gesture in the Philippines, serving as a universal language communicating warmth, trust, and community. However, despite the value placed on smiles, oral health remains a significant challenge across the country.
For many Filipino families, the dentist’s chair is often a last resort, waiting until a toothache becomes unbearable before seeking help. Data from the Department of Health (DOH) indicate that 92.4% of the population has tooth decay, and 78% have gum disease.
Aligned with its “prevention over treatment” philosophy, usmile is committed to building healthier dental wellness in the Philippines by encouraging Filipinos to take a proactive approach to their oral health. By making advanced oral care technology more accessible, the brand aims to help more users establish better dental habits and reduce the risk of oral health concerns before they require costly treatments.
Through these efforts, the brand empowers users to navigate their day-to-day lives with a healthy and confident smile.
More than a Decade of Clinical-Grade Prevention
Since its founding in 2015, usmile has spent more than a decade developing smart oral care technologies. Today, it is trusted by over 86 million users in 30 countries, supported by rigorous clinical tests.
Through ongoing collaboration with dentists, oral health experts, and research institutions, usmile turns complex dental science into safe, efficient, and practical solutions for everyday use.
These include targeted formulas for teeth whitening toothpastes, highlighted by Optical White, which recently sold over 100,000 units in a single month. The lineup is completed by three other specialized types: Strength White, Fresh White, and Repair White. It also includes twin-line dental floss picks and water flossers with precision pulse technology. These innovations are engineered to prevent common concerns like cavities, gum disease, and plaque buildup.
Since its official launch in the Philippines in February, usmile has been gaining popularity in the toothpaste category on TikTok Shop in the country. This mirrors its success in Malaysia, Thailand, and Indonesia, where it recently got the top spot for premium oral care and won the 2026 EPIC Award for Breakthrough Brand in E-commerce.
Don’t wait for dental problems to start. usmile’s lineup of smart oral care devices, including water flossers, whitening toothpaste, and oral care essentials, is now available at TikTok Shop and Shopee. Follow usmile on TikTok, Instagram, and Facebook for the latest releases and updates. Visit usmile’s official website at usmile.com to learn more.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
