VIA GRAPHIC PLUS | Manila, Philippines (August 7, 2026) — PUMA opens a new chapter for the iconic Suede with the launch of the PUMA Suede Classic and PUMA Suede Bloom in the Philippines. Regardless of era, age, or trend, across countless scenes, styles, and subcultures, this launch celebrates the quality that made the shoe timeless in the first place: itself.
One Legacy, Many Cultures
Throughout its history, the PUMA Suede has been known by many names. It began in 1968 with the launch of the PUMA Crack for the Mexico City Olympics, where track and field athlete Tommie Smith cemented its legacy by raising it on the podium. The silhouette evolved in 1973 when NBA star Walt Frazier reimagined the design to create the PUMA Clyde, which was later renamed the PUMA Suede to highlight its signature upper material.
As B-boy crews and hip-hop culture exploded, the community adopted the shoe as part of their identity. They carried its influence all the way to the UK in the early 1990s, where it earned the name “States” to honor its overseas success. Shaped by decades of cultural influence, the PUMA Suede remains an undeniable icon of sports, music, and streetwear.
A Timeless Silhouette for Self-Expression
Designed for everyday versatility, the PUMA Suede Classic is available in three distinct colorways: Haute Coffee-PUMA White, PUMA Black-PUMA White, and Cayenne Pepper-PUMA White. It features a premium full-suede upper, the iconic leather PUMA Formstrip, and a matching suede heel overlay. Crafted for daily wear, the durable suede develops character over time while maintaining its signature look and comfortable fit. Its low-profile rubber outsole provides reliable traction and stable footing, allowing users to move confidently from busy city streets to weekend hangouts with all-day comfort.
Reimagining the classic silhouette, the PUMA Suede Bloom introduces faux pearl-inspired detailing, bead-accented laces, and delicate feminine touches that bring a fresh interpretation to the iconic design. Inspired by the idea of blooming as both a seasonal shift and a form of personal expression, it encourages wearers to style the silhouette in their own unique way.
Both silhouettes are grounded by a low-profile rubber outsole that provides excellent ground feel, reliable traction, and stable footing, ensuring lasting comfort from daily commutes to weekend outings.
Woven into local streets and communities across generations, the PUMA Suede stands as a symbol of effortless style and enduring relevance. For the Philippines, this launch is a call to keep experimenting, connecting, and soaking up the culture.
The PUMA Suede Classic and the Suede Bloom are both available for PHP 5,500. Grab yours today at PUMA.com, PUMA flagship stores nationwide, and select official retail partners. Follow PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok for exclusive drops and the latest updates.
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